Growing up in the sunshine of Los Angeles California, April studied design, photography, and fine art. As an influencer in the budding minimalist and conscious community, along with the ethical fashion and clean beauty world, she enjoys exploring clean simple styles, and techniques that generate high quality style, design and business implementation for life-giving sustainable model for any person or business. April worked as an artist and stylist starting in 2004 and started the Be Pure Beauty brand in 2014. She discovered the joy her clients felt at having an approachable stylist who could achieve a polished look for any occasion, and brand. Gaining inspiration, style & technique from her favorite countries around the world and the cities of USA.
April is based in Chapel Hill NC, and shares her time between leading her team at Be Pure Beauty, styling her clients, brand consulting and design, researching, writing, mothering, and advocating for green beauty, cosmetic safety, and whole body/mind wellness, a balanced life.
April is a passionate about all small business. As a designer, stylist, visionary and environmentalist. Her mindfulness, minimalist and conservation values as well as a spiritual practice in the anglican faith give her the balance and perspective necessary to live into a positive being, and explore creatively with deep love and affirming.